GUAJA.

GUAJA. is a Portuguese Prêt-a-Porter brand that combines high quality, timelessness and durability in a harmonious and contemporary way.

GUAJA. is a family business born in 2019 by two siblings and their mother. They started from the kitchen table with no external funding or opportunities for investment. GUAJA. started as a design, cut and sew project by its founders.

GUAJA. products have an excellent customer satisfaction and a loyal user base. The brand's atelier is skilled at designing patterns and crafting them into functional and stylish garments. GUAJA.’s vision also focuses on the details.

For GUAJA., responsibility, and sustainability means not only respecting the environment but also supporting the surrounding community.

They buy and produce locally, supporting local businesses and people. They strive to promote a more conscious and sustainable fashion market with fair compensation. All GUAJA. clothing is transparently manufactured in Northern Portugal.

GUAJA.’s materials are primarily organic, natural, recycled, and biodegradable fabrics; cotton, linen, and silk. They use also sustainable man-made fibers such as viscose and polyester sourced as deadstock.

GUAJA.’s women's clothes are made in very limited production batches.